The Men Of Status
Four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of ‘status’.
The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. Inspired by the confidence, drive and authenticity of the four Men of Status, four new fragrances of the hustle have been developed and tested ‘Best in Class’ among South African men’s fragranced deodorants. Angel Musoni, senior brand manager at Personal Care at Tiger Brands says, “Through their infectious and unstoppable energy, each of the four self-made achievers have put in the hours, persevered and got things done. Together they embody the collective attitude of what it means to hustle. At Status, we understand the high-pressure, high-risk environment of the hustle. It’s why Status is an integral part of the mental and physical preparation for the hustle.”
Bandile Mbere brings his innate sense of confidence to Rich Ebony, a sensual fragranced deodorant for the gentleman who has an eye for the finer things in life, while Banele Mbere’s unstoppable spirit to live every moment to the full inspired the insatiable scent of Fierce Spirit.
As the scent’s name implies, Pure Endurance, is everything Kaizer Chiefs and Bafana Bafana star George Lebese wakes up for. Born in Mamelodi and now in his eighth year with the Glamour Boys, the fierce left wing’s masterful and courageous spirit has inspired a fragrance only fit for those men who are in it to win it.
The four new fragranced deodorant variants will be launched in stores in October, along with a new look for the brand’s other top selling variants such as Wild Ivory, Respect, Aztec Jade and Spiced Musk.
Source and images: DNA Brand Architects