The Emoji Movie Extravaganza
Just when you thought you’d seen and heard it all, the movie industry surprises us with exciting news of releasing ‘The Emoji Movie’ 😀😀😀.
Yes, those little symbols that give your text messages emotions or feelings now have a life of their own. Produced by Michelle Raimo and directed by Tony Leondis, The Emoji Movie is an American 3D computer-animated comedy that depicts one emoji’s struggle to break free from representing a single emotion. It’s a journey he’s not meant to take!
But more than that, the journey that no emoji should make is one that starts from a driver’s phone. In 2016, a survey revealed that 22% of young Europeans ‘emoji and drive’, another distraction that may help to explain why 18- to 24-years-old drivers account for 15% of all fatal road accidents in Europe, despite comprising only 8% of the driving population. To highlight the dangers, Ford also released a short film showing what could happen when drivers send messages and emojis.
This is also one of the messages that Ford’s Driving Skills for Life programme teaches young drivers in South Africa, Belgium, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Turkey, and the U.K. The hands-on classes cover hazard recognition, vehicle handling, and speed and space management, as well as the risks posed by drinking and driving, driving after taking drugs, and taking selfies.