• EssaysOnline

The Boss Has Arrived

Last week, HUGO BOSS celebrated the opening of the new BOSS Store at the V&A Waterfront, in Cape Town.

Some 400 guests from the world of fashion and music as well as press, film and television were invited to the opening event, which started with an exclusive cocktail reception accompanied by a musical performance by Chad Saaiman. MCs Maps Maponyane and Melinda Bam led through the evening.

Afterwards the guests were shuttled to an exclusive venue, The East City Studios, for a breathtaking view over Cape Town. While listening to the tunes of DJ Kent from Cape Town and DJ Brendan Fallis from New York, the guests enjoyed the BOSS Boomerang Booth and freshly mixed cocktails in the colours of the BOSS Spring/Summer 2017 collection. This is the first store in Cape Town to feature the new refined interior concept already adopted by selected stores in other major global cities.

Source and images: HUGO BOSS

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