Sunlight Washing Powder brought relief for drought-stricken communities in Cape Town
The City of Cape Town has been battling the worst drought in over 100 years. While government departments have given the city cash boosts of millions of rands and several projects are in the pipeline to find alternative ways to source water, as well as strengthen the infrastructure and water network, the struggle continues.
Apart from drinking water to survive, people use water for personal hygiene as well household chores such as washing clothes amongst other things.
From March to June 2017, Sunlight saved over 78 million litres of water by changing customers’ laundry behaviour with its innovative Sunlight 2-in-1 SmartFoam Technology. The washing powder uses half the rinsing water and has a sensational fragrance too. On 10 and 17 November, Sunlight donated 64 000 litres to Philippi, Khayelitsha, Strandfontein and Good Hope – Endlovini Informal Settlement. To add to this, Sunlight also donated a further 144 000 litres of water from the 12th to the 15th of December to the following communities:
Delft/Voorburg – Delft Police Station
Ruyterwacht – Ruyterwacht Day Hospital
Brooklyn – Usave/ Martin Admas Hall
Austonville – Blackhealth Usave/ Field
Belville South – Belville Police Station
Scotsdene – Kraaifontein Shoprite/Day Hospital
Mitchell’s Plain – Lentengeur Civic Centre
Gugulethu – Civic Hall
Justine Agnew, Sunlight Laundry South Africa Brand Manager says, “Water is the most precious resource and contributing towards assisting the drought stricken communities has been a heartfelt experience for us. We also hope that people will also be more conscious with their water using habits this festive season.”
“Sunlight has been a trusted household detergent brand in South Africa for decades and has run several water-saving initiatives over the years. Donating water to those in desperate need of it is humbling and we hope that it will bring some relief ahead of the festive season.”
Source & Image: Ogilvy PR